Listening to streaming audio can sometimes be a clunky, disjointed experience. A new deal announced today could make digital audio a smoother ride for listeners. iHeartMedia subsidiary RCS has purchased the Athens, Greece-based online audio tech company Radiojar Information Technology. RCS clients will have access to Radiojar’s centralized, cloud-based audio playout platform to “cohesively combine the seamless elements of broadcast radio and transition these skillfully-produced listening experiences into other audio platforms,” such as music streaming and podcasts, iHeartMedia said in a release.
Radiojar’s cloud-based technology will allow iHeartMedia radio stations, and other RCS clients, to combine or parse individual audio elements – such as talent voice tracks, music and commercial spots – to create, manage, distribute and monetize streams, podcasts and other audio content in real-time from anywhere.
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